Billion-Dollar Listing Toolkit

Pricing Strategy Comparison

Strategy first, market data second, price last. Walk your seller through three side-by-side strategies and let them pick.

The list price is the invitation. It's not the sales price. It's the leading indicator that decides who shows up, when, and how many compete.

Days on market

Aspirational sits. Event-based goes fast. Time on market is a discount in disguise.

Final sale price

Final dollars in your pocket — not the list price. The auction effect of event-based pricing usually wins.

Buyer pool reached

Estimated number of qualified buyers whose search filter your home falls into.

Net to seller after carrying costs

Sale price minus estimated holding costs (taxes, insurance, mortgage interest) for projected days on market.